The ARCS Model of Motivational Design

When it comes to the efficacy of learning, other than course content and instructional design elements, what matters a lot is learner motivation. Well, you cannot control the learners’ motivation but you can influence their levels of motivation for sure. You can either motivate the learners to learn or entirely kill their interest. As a learning experience designer, your influence is unlikely to be neutral.

In this article, we will look at motivational design and specifically the ARCS model of motivational design.

What is Motivation?