The business case behind engaging elearning

You know that it’s important for your elearning to be engaging. Your learners enjoy it more, you get better feedback and, well, it’s just good learning design! But in a world where speed is critical, you might need more than that to convince stakeholders that engaging elearning is more than ‘nice to have.’ Keep reading to find out how to explain the business case for engaging elearning.

The harsh truth is that we can’t force our learners to pay attention to the content we create. Think about how quickly you skim over emails that you’re cc’d in, and how briefly you glance at intranet wikis that you know you should read thoroughly, but you just don’t have time right now.

It’s the same deal with elearning. Research shows that we give a piece of content just 7 seconds before deciding whether to pay attention or not, and 34% of finance employees only skim read content, or tune in and out of audio. Men are 2x more likely to click through without listening or reading than women.

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