The Changing Face of Life Science Product Launch, Part 3: The Role of the Learning Team

In this series, PDG’s Ann Stott, a 20+ year veteran of the Life Science industry, shares her perspective on how to become more strategic in product launch planning. In the previous installment, Ann discussed how a Launch Toolkit can drive success in managing a product launch portfolio. In this final entry, Ann talks about the role of the Learning Team in product launch.

Q: How are learning teams responding to the changes in life science product launches?

AS: What we have started to see from our clients are requests for Launch Toolkits. A launch toolkit puts a step by step process in place for product launches. This gives consistency to the product launch process. You can use the Launch Toolkit to capture a history of product launches so that the process is in place for new employees to the department.