The Clarity of Learning Objectives is the Prime Factor in Motivating Learners

In this blog we will discuss the connection between the learning objectives of a course and a corporate employee’s motivation to invest their time in education.

As a learning consultant, I often come across a complaint from practitioners: the course abandonment rates are high and in need of immediate attention.

The first question that I ask myself after reading the learning material is, “Why would a learner, or group of learners, be willing to invest their time and attention on this course?” In his famous theory, The Hierarchy of Needs, Abraham Maslow postulated that a person will be motivated only if his needs are fulfilled.

Do Learning Objectives Meet Learner’s Any Needs?

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