The cognitive basis of LXD

When ATD asked me to write the learning science book, I’d already had the intention of writing a Learning Experience Design (LXD) book. I’d even begun, and the first section on learning was underway, so essentially I was partly done! I’d also realized that it was going to be monumental undertaking. This is because LXD, to me, encompasses three things, all based on cognitive science. To properly address it, I would have to be talking a master’s course, not just a book!. So here I’d like to make the case why I think that there’s a cognitive basis of LXD.

First, look at the three elements of LXD: learning, experience, and design. For experience, you can think: engagement and/or emotion. That is, ensuring that there’re explicit feelings associated, not just occurrences. Each one of those three things, then, has a cognitive underpinning.

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