The Colors of eLearning

Color impacts your courses and your learners. Choosing the “correct” colors can hinder or increase the speed of learning and retention. Colors can affect mood, have different meanings in various cultures, and bring immediate things to our minds. Here’s what we learned about each color’s psychological effect from reading Using Color in Learning.

2016 Update: We’ve added some insights from The Hidden Meanings Behind Famous Logo Colors along with adding the color pink to the list!

Red is a stimulant and can evoke passion, intensity, and excitement. The strong emotions it can evoke are commonly used to draw attention to key points, but too much can be… well, too much. Be careful not to invoke a sense of urgency that doesn’t exist in your courses or cause too much attention to a detail that doesn’t matter as much to the subject you’re trying to get across. Use it to emphasize, for good or bad, any point that you want to have stick with your learner.

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