The Critical Problem Revenue Doesn’t Solve

When Robert first said it, I didn’t think much of it. But then he said it again, “Revenue Solves All Organizational Problems.”

I couldn’t bear the thought of not saying anything because it would mean I agreed with Robert. Finally, I spoke up and said, “While I get where you are coming from, the truth is, revenue doesn’t solve any problem other than payroll.”

There’s no question that revenue is needed to run a business, but it does nothing to solve the major challenge organizations regardless of size face: company culture.

Like many other challenges, revenue is only a bandaid for culture. It allows leaders to sweep culture issues under the rug because they misinterpret revenue as success. But success can’t be sustained without solving the “why” behind bad company culture. Organizational culture can be defined as: A network of relationships in which people are connected to meet or fail to reach personal or team goals.

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