The Customer Training LMS: How to Build the Business Case

Adopting or changing a learning management system (LMS) is one of the most important decisions that a company with a major investment in customer training will ever make.

If your company's growth is tied to retaining customers and reaching and engaging with ever more customers -- and whose isn't? -- having the right LMS is essential. Retaining customers will always be a challenge without it.

However, before your organization frees up the budget for a customer training LMS, management is going to want to see, and approve, a business case.

A business case is a document that runs anywhere from one page to hundreds of pages and tells the story of a proposed significant change to the organization, why the change is essential, and what will be the anticipated impact on the business. It describes and assesses the benefits, costs, risks, timeline, impact on the company, and the potential return on investment (ROI).

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