The death of the functionality matrices

Functionality matrices. If you work in enterprise and evaluate software for purchasing you can’t miss them. I’m talking about those ubiquitous spreadsheet like grids that list products on one dimension and features on the other, with ticks for every feature a product has.
Vendors love to tout their offerings against the competition in this form, and review sites love using them in comparison reviews. Heck, even a lot of buyers swear by them. There’s only a little problem: they’re completely useless, and can also be downright deceptive. Why? Read on to find out,as this is the very topic of today’s blog post.

Not all features are made equal

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