The Dos and Don’ts of Using YouTube Ads for Your Online Course

YouTube is the second largest search engine after Google, reaching approximately 2.56 billion users worldwide. Somewhere among those users is your audience, too, looking to learn something new, entertain themselves, or even make a buying decision.

Looking to bump into your awesome online course!

YouTube ads should be part of your digital marketing strategy, as they’re an excellent way to increase brand awareness and conversions – that is, to get your audience to take some kind of action.

Don’t think in black and white. Ideally, you want to drive new customers to your business. But in the meantime, you can get them to subscribe to your channel or newsletter, sign up for a free mini-course, follow you on social media, or download an eBook, checklist, or other digital product.