The Elaboration Likelihood Method for instructional design

The digital revolution has brought with it a wide array of tools and apps for instructional designers to employ in order to make learning interventions more engaging and relevant. Since visual stimuli are everywhere and the newer generations constantly need new things fast, simply adding a great video or even realistic VR doesn’t quite do it, so learning specialists turn to the findings of neurology and psychology for effective ways of capturing attention, delivering information and bringing about desired behaviors.

The Elaboration Likelihood Model (ELM) is such a theory that holds great promise as it focuses on how attitudes are formed and changed. ELM acknowledges the numerous and various attitude change processes and gathers them all under the same conceptual umbrella. The theory emerged as a solution to find some logic in what appeared to be inconsistent findings in previous research done in the field of persuasion.

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