The entrepreneur’s guide to buyer personas for online courses [Part 1]

There are two big questions that entrepreneurs have to find an answer to.

The first one is: What do people want? That’s a million-dollar question. No, literally, companies spend millions of dollars each year trying to crack the code of consumer behavior.

The second one goes like this: How do you get them to buy what I’m selling? In other words, how do they make a decision to purchase an online course and how do you influence that decision? Again, big companies spend a lot on consumer research.

But this blog isn’t about large companies. This is about entrepreneurs, people like you who wake up each day with another problem to solve. The ones that get as close as possible to what their clients want are the ones that are most successful. They are the ones whose courses have hundreds of thousands of learners.

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