The entrepreneur’s guide to buyer personas for online courses [Part 2]

In my last post, we had a look at what a buyer persona is and what it should have in order to work for you. However, a name and a few details are just the beginning or the pretty picture, if you will:

To actually influence learners to buy your course, your strategy should be focused on their decision-making process. There are two major challenges that knowledge entrepreneurs have to face head on at this point:

you need data that is hard to obtain and you need to correctly interpret that data.

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