The essentials of Email Marketing

Computers were originally invented and used for scientific purposes, but they have come a far way in the last 20 years where personal computers have been the norm. They are no longer for just computing and calculations, and it is hard to imagine anyone without a computer in this day and age. With the adoption of personal computers as mainstream and the expansion of internet services, email has become the de facto mode of communication via computers. This opened up a new avenue for marketers to employ a new and more efficient marketing technique, that of digital marketing and more specifically email marketing.

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