The first step in your education services marketing plan

The job of an education services team at an enterprise software company is to develop and deliver education programs to help customers learn how to use the software they’ve purchased from your company. There are many angles one can take with that purpose statement, but that’s the gist. The core skills of that team are to analyze learning needs, designing learning opportunities that address those needs, and then deliver on those needs. 

What is not a perceived core skill is marketing….or otherwise the capability to communicate why the training exists, what it is, and how someone should find it and buy it. 

How do I know this? 

First, our most popular blog post by far in the past two years is a blog about how to promote customer training. Second, we regularly get asked for help with developing marketing plans for training programs. It’s a capability most education services teams don’t have and want to build.

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