There are 900 words in this article. Do you think you can finish reading it under 10 minutes? Only the most efficient readers can. Are you one of them? Let’s find out.
I’m not serious, of course. But rewind the clock ten seconds, and honestly think for a moment—wasn’t there a part of you that had all but readied itself to read this article at a speed fast enough to put a bullet to shame? I’m willing to bet that there was. Thanks to the incredible human impulse of rising to a challenge; to reap its rewards or even to simply bask in the glory of having ‘bested’ it. It is this very human impulse that gamification taps into and makes any banal process engaging and much more compelling.