No business has a crystal ball that they can use to predict the future or some gifted psychic people locked in the basement of their headquarters giving them instructions on what to do. You know what I mean, those “precogs” in the Tom Cruise movie, Minority Report.
If you have some, let me know. It will be our little secret. I don’t know how but some companies seem like they can do no wrong but that has never been the case for me.