The importance of branding in schools

Culture is really important. Get it wrong, things fall down around your ears. Get it right and you can be on to a winner!

The term ‘branding’ as you’ll most likely know, comes from the age-old practice of charring the skin of your cattle with a mark. Sometimes this is done to mark it as your own cattle and additionally to separate out different animals within your stock.

In business, branding follows a similar principle in that you have a mark which represents your product. In business, the branding is tied to the logo and ultimately what it represents. The image should be simple, recognisable and be found across all of your documentation and products. We see this very clearly on major ‘brands’.

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