The Importance of Implementing a Marcom Strategy for Continuing Education

Marcom or marketing communications, is the branch of marketing that decides what messaging you’ll use, directed at whom, and on what channels you’ll place those messages. Marketing’s overall functions include: audience segmentation, demographic and psychographic research, and decisions on product, price, distribution, and promotion.

Marcom decides what your marketing message is going to be and where your messages are going to be placed. They determine where your audience is most likely to be reached, and what they need to know.

So, if your association is marketing continuing education (CE) to members and nonmembers, it’s going to need a marcom strategy based on detailed market research and a solid marketing plan.

Step 1: Define the message

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