The Importance of Product Training in Sales Enablement

‘Sales Enablement’ is a fancy term that has gained a lot of prominence in the last few years. So how does one define the term? A quick definition would read – “Sales enablement is a strategic, cross-functional discipline designed to increase sales results and productivity. This is achieved by providing integrated product training and customer appeasement services for sales-staff who interact with prospective clients and end-customers.” A simpler definition would be: –

“Sales enablement is the process of investing in improved sales execution.”

In this blog post, we will look at the correlation between sales enablement and product training, the role of technology in delivering product training, and its importance in sales enablement.

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