The Importance of SEO & SEM for Edupreneurs – The SEO Series Part 1

Search engines have become a great part of our lives, because let’s face it, when you need to find information and you have to find it now, Google can save the day. But have you ever wondered how Google, Bing, Yahoo and other search engines decide what to include in their first results?

Or, most importantly, how you can have your courses rank high in Google’s results? What about the order? What determines which one gets to the top? Surely, you must be thinking about finding a way to leverage this technology to boost your course’s chances of appearing there after a relevant search.

Before you do that though you can count on this guide to help you understand everything you need to know about Search Engine Optimization (SEO) and Search Engine Marketing (SEM) for online courses.

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