The importance of training your customers

You train your employees and sell to your customers, right?  Well, yes, but you should be training your customers, too. 

Why?

We’ve written before about the benefits of continuous learning in the workplace. Like your employees, your clients crave knowledge, but unlike your employees who often have access to a learning platform, clients don’t always know where to find the information they need

Case in point: there's a lot of information — typically hidden away in FAQs, User Guides, and Terms of Service — that might better serve your clients (and you) in a learning module.

How do customers use your product, for example? What "hacks" can make them a top performer? How different is your new upgrade from the classic version they've been using for years? All of this is important information that might go unnoticed in a document, but may be more digestible in a course format, which is designed to make sure learners retain information. 

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