Look around you. At your coffee cup, at your phone, at that sticky note you wrote three days ago reminding you to get milk (which you still need to do). You are surrounded by text, you can’t escape it, and most likely, it’s all different. Size, shape, weight, and personality can be chosen and rearranged in an infinite amount of ways. Just look at how much variety is in everyone’s handwriting.
Writing is a major form of communication. It is used on a daily basis and thanks to technology, it’s popularity has grown. The main goal of using text is to send an idea or a message to someone else. Most people think that the entire message is in what is written, but there is so much more to it than that.
There are subtle ways that text sends subconscious messages to the reader. The appearance of the words convey their own message, and can help to predict what the text will be about. These appearances change as the message changes. The different appearances of words are called fonts.