The K-12 Business Model: How to Innovate in an Ever-Changing Learning Environment


By Steve Halliwell and Cheryl Miller


Each fall, teachers will get a new sea of smiling faces in their classrooms. Almost no other industry operates under this unique business model, where each year your audience is replaced with a completely new one. And with that type of model in mind, it leads us to wonder what effect annual student influx has on technology adoption in the classroom and the cultural effect on the ability to experiment and personalize.

Meeting this year’s students “where they are” is going to look different than it did for last year’s class. And therein lies the challenge for both educators and EdTech leaders – how can we best serve an industry that’s constantly evolving every nine months?

No matter what your role in education is, we think it’s important to understand how the K-12 business model differs from other businesses and organizations, and what it requires to evolve alongside not only the education industry – but the classroom experience. Let’s explore what makes K-12 unique and how to best leverage technology to drive the experience.

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