I’ve said it before…
……….will say it again…
…….language matters!
Neil Postman – not from the prescient Amusing Ourselves to Death – but a later book Technopoly (1993) called language ‘pure ideology’ and claimed ‘It instructs us not only in the names of things but, more important, in what things can be named …of course, most of us, most of the time, are unaware of how language does its work’ (p123)
Postman goes on to assert the ideological agenda of language, while hidden from view, is nevertheless deeply integrated within our personalities and world view. ‘The great secret of language is to appear as natural and neutral.’ (p124).
So – think before you speak.
Language matters.
This week I was asked what ‘pedagogy first‘ means.
Tags: Digital Capabilities • digital pedagogy • Learning design • open education • pedagogy first • QAA • social impact of the internet • Teaching excellence • TEF