The Learner, 70:20:10 and Customer Experience

More so than in other efforts learning demands a careful balance of content and context. Many courses or projects chock a block with great information never quite achieve the results intended because of the way the information is delivered. Still too many learners won’t or cannot stay engaged. And it’s not for lack of effort by designers. Neither dynamic media, nor learner engagement exercises, even all the bells and whistles designers build on can always keep the learner riveted. Moreover, it’s not the pacing nor structure of events nor even the implied threat the learning or training is a job requirement. When learners are asked about courses a range of answers emerge, from I liked it but it meant little to me in my job, it was just not interesting, it was isolating, dull, the same old thing. So, if you believe, as do I, there is a missing element, hang on, I may have some insights.

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