The Learner Marketing Plan: A Proven Way to Keep Learners Engaged Long Term

You and your team have put in the time and hard work to design and create a training program that, once deployed, will bring better results to the company.

But without a push, your employees will not spontaneously participate in the training that you offer them. They might connect during the launch out of curiosity, but an effective communications strategy must be an ongoing part of the training program.

Our advice? Think like a marketer! To develop your marketing learner strategy and engage your learners on the long term, we suggest you create a Learner Marketing Plan. The first step is to get learners excited about the training offer by highlighting the benefits and key features of your program. But it is critical to have an ongoing, multi-channel communications strategy to keep learners updated about fresh content, announce new features, and ensure completion of required courses.