The New Social Club: How Social Media is Changing eLearning for Good

According to the Pew Research Center, 74 percent of Internet users have and use social networking accounts. And why not? We live in an increasingly social world, so keeping in touch via Facebook, reading news through Twitter and updating your professional credentials via LinkedIn makes sense. But while you might use social networking for staying in touch, you might be missing out on one of its most powerful applications.

The thing is, you probably use social media for eLearning already: The time you watched that informational video someone posted to their Facebook news feed, or when you used a Twitter hashtag to read up on a new technology. In fact, one could argue that because they’re built around information-sharing, social media networks are veritable eLearning machines. By harnessing the propensity for users to absorb, experience and share online, you can improve eLearning engagement and reach.

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