The Numbers Don’t Lie: Post-Sales-Training Reinforcement Works

While most organizations do provide initial training for their sales force, only 44% of organizations use post-training reinforcement to provide long term support for their sales teams, according to the Aberdeen group. But, how can salespeople, especially new hires, be expected to beat expectations without post-training reinforcement? That is, how can individual salespeople improve their performance quarter-over-quarter without long-term education and sales performance support that changes dynamically to meet customer demands and expectations?

While only 44% of firms do provide post-training reinforcement to their sales teams, that 44% also realize real value through this type of investment in education. These firms achieve stronger year-over-year improvements than those which do not support sales team learning in the long term. Specifically, those firms which use post-training reinforcement report:

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