The One Kind of Goal Great Leaders Set Each Year

Maybe it’s to increase revenue, improve profitability, or to reduce voluntary turnover. Whatever the goal is, it matters because you have taken the time and energy to define your team’s new performance goals to achieve in 2021.

Research suggests that goal-driven leaders outperform those that are not. So if you’re not a goal-setting kind of person, maybe it’s time to rethink your approach at the beginning of the year.  

However, as a leadership consultant and coach, the vast majority of leaders I work with don’t struggle with the idea of setting goals. Whether they learned “setting goals is the first step in turning the invisible to the visible” from Tony Robbins, or they have seen the positive impact of goal-setting in their career, convincing them isn’t the problem. 

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