The Power of Photography in E-Learning

How thoughtful photography can enhance the learning experience and offer a whole lot more.


It’s no secret that in an expanding technological world, e-learning is becoming an increasingly popular approach for learning and development. Engaging and thoughtful design of e-learning modules is, therefore, more important than ever.

In 1921, Frederick R Barnard used the phrase ‘a picture is worth a thousand words’ in the first national trade magazine for advertising Printers Ink. The idea that graphics can tell a story as effectively as, if not more effectively than, a large amount of text is a widely accepted notion.

According to the Statistic Brain Research Group, in 2015 our current attention span is 8.25 seconds – a dramatic decline since 2000 when it was 12 seconds. In addition, statistics show that people only read half the content on websites of around 100 words[i]. Clearly modern learners require faster access to information. In this regard, strategic inclusion of photography aligns to our modern needs and gives learners an alternative to laboriously trawling through swathes of text.

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