The Power of Story-telling

Whenever we discuss storytelling as a training technique, I am reminded of an experience at one of my previous workplaces. The organization was based in Switzerland and was an industry leader. But wasn’t doing too well under the twin pressures of the European recession and lower priced competing products. A new CEO had recently been brought on-board to turn this situation around. The CEO was Swiss, but had been working in the U.S.A for the majority of his career. He told us this story in his first global town hall meeting:

A Swiss and an American explorer were resting on the African veld, when they suddenly saw a lion running towards them ready for a chase. The American explorer started running for his life, but the Swiss paused to first put on his shoes. Said the American, “What are you doing? You can’t outrun a lion!” To which the Swiss replied, “I don’t have to outrun the lion. I only have to outrun you.”

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