There’s a new programme currently on British television in which a successful restaurateur mentors the owners of start-up restaurants helping them to avoid the many pit falls of a new restaurant business. The repeated mantra of the guru mentor is that “diners may accept a poor quality food experience if they receive excellent service but they will never accept good quality food with bad service.” In other words, in restaurants, service is key and is the make or break of a restaurant business. It’s not all about the food.