The pros and cons of choosing a course difficulty level

Who are your learners?

Getting the right or wrong answer to this question can make or break your online course business. You also need a learner profile to make the best decisions for creating the course content, marketing to prospective learners, tailoring your message to their interests, etc.

Plus, there’s that satisfaction of helping someone solve their problem, whether it’s learning how to sew, do yoga, draw, or write code. You can’t help a beginner by giving them very advanced tasks to solve — that tends to backfire quickly!

That’s why, in many cases, you need to know your learners’ skill level so you can brand your courses appropriately. Is it for complete beginners? Intermediate users who want to get better at their hobby? Advanced learners, who want to perfect what they already know?

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