The psychology of likes, comments, and shares

My use of social media goes back nearly 15 years. First, it was LinkedIn, then Facebook, then Twitter, then Instagram. Since then a few have joined the list and been lost to the fashion and times, including Instagram. Twice.

However, my use of social media channels is vastly less than it was a year ago, and possibly the lowest it’s been since those early days when it all seemed amazing, connected, and caring/sharing.

I’m fascinated by why we share details of our lives, compare ourselves to others in comments, and feel the need to seek confirmation by hunting likes and other sentiments. There are many upsides to this, not least (for me) has been the amazing group of people who have joined me on my journey through the network I’ve built, the photos I’ve shared, the blog posts I’ve written, and the updates I’ve published.

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