The road to eLearning hell is paved with great intentions, good content… and lousy delivery

A large American Telecom company learned this the hard way. They deployed an eLearning tutorial to train their employees on the use of a new internal collaboration application. This new tool is a file management and sharing system with a virtual social space intended for communication. The intention was to encourage employees to use it, and to maximize its effectiveness.

It was a noble eLearning attempt: 64 vignettes with video clips featuring live amateur actors engaging in dialog. Each vignette began with exactly the same introduction (conceivably for the sake of continuity), and scenes were devised to train employees on the various aspects of usage.

Well, the audience hated it. Scenes were poorly executed, and the dialog was forced and artificial. Employees were bored, and the attempt at encouraging and training employees to use the tool fell flat.

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