The Salesperson and The SME

In the divided world of sales and product expertise, the salesperson typically chats with a customer about a product or service with canned catchphrases and relatable industry jargon while the Subject Matter Expert (SME) cavorts with the C-suite and product engineers. One is on the front lines communicating the information, while the other is in the office creating and disseminating information. And the customer or client, whom they are both intentionally serving, its receiving information from different angles and degrees. Line managers in market-facing roles need a way in which to curate, if you will, a relationship between a salesperson and a SME in order to best serve their clientele with up-to-date information as well as professional relationships.

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