Over a century ago, Hermann Ebbinghaus wrote about the learning curve, a concept that quantifies the relationship between memory and time. In a nutshell, it states that, during a lecture, if your absorption rate is at 100 percent on day one, there is a 50-80 percent loss of learning from the second day onward, which is reduced to a retention rate of just 2-3 percent at the end of thirty days.
And again, that was a hundred years ago, a time when people’s attention span was a little larger than what it is today.
For learning and development specialists this poses quite the challenge. Furthermore, there has been a fundamental shift in the way people learn, all due to the advancements in mobile technology and the rise of the digital tribe – a generation that is used to finding information by way of a few clicks on a device and no longer has the patience to thoroughly go through extensive training materials on a certain subjects.
Tags: Instructional Designers