The Seinfeld effect – maintaining the chain to the brain

Yep. You read that right. Seinfeld. Jerry Seinfeld, the American comedian. A man with obvious and valuable advice for those in Learning and Development, you’re thinking. Except of course, you’re probably not. You’re almost certainly thinking ‘What’s Jerry Seinfeld got to do with this?’ And you’d be right thinking that. Probably.

When considering ideas such as training, learning, behaviour change and knowledge growth, the name Jerry Seinfeld wouldn’t ordinarily spring to mind, its fair to say. But Jerry can offer us help, he has advice for us, methods, practices we can take from. Lessons we can learn, even.  Software developer Brad Isaac was a young amateur comedian who once asked Jerry for tips, advice on how to improve as a comedian. It turns out, it’s all about the chain.

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