The significance of digital platforms to the business

Business gets done by groups in workshops and meetings and by individuals in private conversation. There is an undeniable cultural advantage for diplomacy that comes from looking your interlocutor in the eye.

Emerging digital platforms are in the margins of this business.

The pioneers are creaky in their infrastructure and, ironically, playing catch-up. They have long lost the initial burst of enthusiasm that led to their creation. Yet they are still here, alive and kicking with funding that can support, in principle, their reinvention. For this, they need courage and creativity, especially if they function in a bureaucratic environment.

Then there are new platforms in search of purpose and the users it would bring. Sometimes, it is the other way around.

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