If your approach to Sales Training hasn’t evolved over the past 24 months, then your business may have already been disrupted without you realizing it. The traditional models of “pain” selling or other product-focused, manipulative sales models are not going to work much longer. The cold call is dead and so is the cold email. In their place is something more important and more valuable to customers; a sales process that integrates Business Acumen so that Sales Professionals can position the value of their solutions through the lens of the customers’ business, as opposed to pushing products to hit an arbitrary quota.