Stories are almost as old as humanity itself, and their role in history has always been elemental. Recently they have been artfully exploited by everyone from big Hollywood studios, multi-national advertising companies, and even small-scale entrepreneurs building their own brand. When it comes to corporate learning, stories have been present both in classroom sessions and e-learning modules for a long time.
Highly effective in being remembered for themselves, stories didn’t always help with knowledge transfer. Doug Stevenson’s “Story Theatre Method”, based on years of experience in the film-making industry, provides a framework for a more applied approach to storytelling.
I have already talked about the importance of being strategic when choosing the stories to tell and making learning moments vivid in the audience’s mind.
Tags: Instructional Designers