The Theatre Story Method of using storytelling in business training

Stories are almost as old as humanity itself, and their role in history has always been elemental. Recently they have been artfully exploited by everyone from big Hollywood studios, multi-national advertising companies, and even small-scale entrepreneurs building their own brand. When it comes to corporate learning, stories have been present both in classroom sessions and e-learning modules for a long time.

Highly effective in being remembered for themselves, stories didn’t always help with knowledge transfer. Doug Stevenson’s “Story Theatre Method”, based on years of experience in the film-making industry, provides a framework for a more applied approach to storytelling.

I have already talked about the importance of being strategic when choosing the stories to tell and making learning moments vivid in the audience’s mind.

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