The top two reasons why brainstorming sessions fail

When brainstorming fails, one of these reasons is usually why.  The good news? They are easy to fix.  

Reason #1:  Most teams don’t follow the directions.  

Think about this analogy. The following are directions for riding a bicycle.

Grab the handlebars of the bicycle with both hands. Place your right leg over the top of the bicycle. Straddle the seat on the bicycle while keeping your left foot on the ground for stability. Push up on your left foot while pushing down on the right pedal with your right foot. Repeat.  

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