The Truth About Teaching Online English (Independently)

Social media can be a great resource for promoting your brand and connecting with potential clients. Whether you prefer LinkedIn, Facebook, Twitter or some other platform, asking for feedback from your followers usually leads to better insights into your target client persona.

Below are the results of 40 LinkedIn polls which I’ve conducted over the last 18 months, that explore different aspects of the independent online language instruction market.

The results dispel a myth which exists in some places, that language instruction is a merely a semi-skilled, semi-serious, side-hustle of temporary convenience. While certainly those types of roles exist, the language professionals I have met on LinkedIn paint a different experience.

Independent online English teachers typically are well established in their careers, see their teaching service as their main source of income, and are curious about growing their business and expanding their skill set.

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