The Ultimate Guide for Marketing an Online Event [Free Ebook]

When planning a marketing calendar for an online event, how far in advance of the event do you begin your marketing efforts?

Six months?

Three months?

Would it surprise you to know that successful online event marketing should begin about a year in advance? It’s also an ongoing initiative that doesn’t end directly after the event. In fact, large scale online events such as a conference, most often have actually evolved from other successful smaller events like a workshop or series of webinars.

A common misconception about online event marketing is that it is centered around one particular event and what is taking place that day. For something like a rock concert, that may be true, but for online events such as a workshop or conference, it absolutely doesn’t apply.

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