The Value of Conducting a Needs Analysis—Part 1: The Why

Needs analysis is a critical step in the learning experience design process, yet it is often overlooked—or skipped over entirely. This is most likely due to a common misconception about it being a time-consuming, expensive, or overly complex undertaking. 

But designing and implementing a learning experience solution without first doing a needs analysis is a huge risk. After all, if you don’t know what the underlying problem or need is, how can you be sure that what you’re creating will solve it? 

It would be like a doctor prescribing treatment without having a clear understanding of who the patient is and what the symptoms are—not to mention details about the patient’s medical history, allergies, or other critical risk factors. Not only is it unlikely that the patient will get better, there’s also a pretty big chance that the doctor may end up doing more harm than good.

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