The Value of Video in Learning

“It’s not the medium, it’s what you do with it.”

That’s what L&D experts have been saying in social media lately, and I 100% agree.  A haiku can be just as immersive as VR, depending upon the audience, and how good the poem is.

But all media have intrinsic strengths and we’ve been researching the evidence for the strengths of the various forms of video when deployed in a learning context.

Here’s a taster of what we know:

87% of young executives say they would choose to work for a video-enabled organisation over a company that has not invested in video. 75% of senior executives watch work-related videos on business-related websites every week and that 59% of senior executives prefer to watch the video if both text and video are available on the same topic on the same page. Studies by consultancy show that adding video can improve your ability to remember concepts and details — with effects that can increase over time. Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.

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