Things To Consider When Defining Business Goals

Business goals are an all important part of an organization. They are what a company expects to accomplish over a specific period of time, say 3-5 years. They give an organization direction, and setting them is what helps an organization measure results.

Business goals also help everyone in the organization (whether it is stakeholders, management or executive employees) acknowledge what the organization is trying to achieve, thus providing a rationale or a guiding beacon for making every decision. However, there are certain things that an organization must consider before defining their business goals. For example, one of the primary considerations should be that the business goals should be SMART, i.e. (specific, measurable, attainable, realistic, and time-bound).

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