Thinking About Creating a Whiteboard Video? Don't

This is a tough love post. Sorry if we crushed your dreams of making a whiteboard video — we agree there are some engaging whiteboard videos that instantly make you want one, like this (relatively) famous UPS video. But there are several reasons you don’t see any whiteboard videos on our work page…

1. Many topics aren’t right for whiteboard videos.

It’s critical to pick the right type of video to deliver your information. Truthfully, most ideas aren’t complex enough for whiteboard videos. When done well, whiteboard videos help take a lot of — often complex — information and make it digestible through visual and sometimes humorous means. As we’ll mention in #3, if you’re explaining something complex, motion graphics videos take that same information one step further, but in a more engaging way.

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