Thinking About Target Audience Analysis the SweetRush Way!

Does this sound familiar? The business recognizes that there needs to be an improvement in performance. They hire you to create a training intervention to help their employees make that improvement. You ask about the need, the content, and the learners, and they supply that information. You do the work, and then move on to the next engagement. 

What’s wrong with this picture? 

I can’t think of a single bit of work where I was hired by the actual learners. Under normal circumstances, I would not disregard the importance of a target audience analysis, and I’d learn everything I was going to know about the learners from whoever was hiring me—the boss, the leadership team, or HR. And, if the information was a bit vague, I’d fill in the blanks with what I personally know (or think I know) about the audience. 

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